Motivation's 2021-2023 Strategy

Despite the ups and downs the last year has bought for all of us, we have continued to make good progress and we are delighted to be able to share an overview of our new strategy with you.

What remains the same?

Our vision remains unchanged as we work towards a world in which disabled people are included and fully participate in all aspects of life.

Our role in making that world a reality is still to enable greater independence and opportunity through the provision of wheelchairs, services and training.

And we remain clear that mobility and inclusion are a human right, as set out in the Convention on the Rights of Persons’ obligation “to take effective measures to ensure personal mobility with the greatest possible independence for persons with disabilities” and elsewhere.

What has changed?

Our new strategy focuses on demonstrating how to deliver those rights in practice and on advocating for those actions to be taken.


Working collaboratively, we will show how countries can provide wheelchair users with a choice of excellent products and services, independently of charitable support or donor funding.


For example, we know that one key issue is getting a reliable supply of wheelchairs—wheelchairs that are safe, designed for the terrain, can be fitted to the precise needs of the user, and are durable and locally repairable—for people to choose from. So, we’re developing a project with designers, disabled peoples’ organisations, manufacturers and government ministries to work out if and how such wheelchairs can be produced locally and economically in the countries we work with.


Another barrier is having enough people with the specialist skills needed to staff wheelchair services. So a related project will include wheelchair specialist modules in the curriculum of universities that train physio- and occupational therapists. It will also link universities and wheelchair services so that students gain practical experience and service staff can refresh and add to their skills.


We’ll use the delivery and learning from projects like these to advocate for change in the countries we work with, and as models that can be picked up and used in other places.


Finally, we’ll continue to listen and be accountable to the people who use our products and services, and we’ll have a renewed focus on supporting their leadership of the changes they want to see.


If you’d like to know more, you can see our Theory of Change here. We’d welcome any feedback to help us refine and improve it.