Motivation to sign historic wheelchair production deal with Government of India

Tuesday 8th November 2016

We are delighted to announce that Motivation is about to enter into an exciting new collaboration with the Government of India and their official wheelchair manufacturer the Artificial Limb Manufacturing Company (ALIMCO). The partnership was given a high profile seal of approval by the International Trade Secretary the Rt Hon Dr Liam Fox MP, who met with both Motivation and Alimco in Delhi today prior to the official agreement signing.

Liam Fox, who is also the MP for the North Somerset Constituency where Motivation is based, was in India accompanying the Prime Minister on her first visit outside Europe since the Brexit vote, to the UK India Tech Summit in Delhi. The Secretary of State agreed to meet with Motivation CEO Richard Frost and Chairman and Managing Director of Alimco Mr Sarin, to learn about the historic deal, which will hopefully result in 65,000 disabled people across India benefiting from better wheelchair provision and training over the next six years.

At the heart of the collaboration is a ‘transfer of technology’ project, which will see Motivation share it’s expertise, knowledge and skills with ALIMCO so that they can manufacture a range of Motivation designed wheelchairs at their Kampur site in India. Initially ALIMCO will pay a licence fee for the use of two Motivation products (the Rough Terrain and Active Folding wheelchairs). Further, a royalty payment has been agreed for all Motivation products manufactured by Alimco going forward.

Production will begin in 2017 with 7,000 wheelchairs, and each year the total will increase incrementally, so that over 6 years – 65,000 Motivation products will have come off the Indian production line.

In addition to the production of wheelchairs, Motivation has been asked to provide advice on provision of these wheelchairs in line with World Health Organization (WHO) standards. Not only will this mean that Motivation can share its 25 years of experience and expertise, but it also means that we can monitor and ensure that the highest standards are maintained and that ALIMCO adhere to global guidelines on appropriate wheelchair provision. In turn this will result in greater independence and mobility, leading to improved quality of life and the inclusion of disabled people across all sections of Indian society.

Motivation is delighted to be able to showcase how one small UK social enterprise is not only helping to shape future wheelchair provision, in arguably the world’s biggest wheelchair market, but we are demonstrating how cutting-edge UK technologies and innovative solutions are being favoured by India as part of their Make in India initiative. 

Richard Frost is the lead negotiator on this project and comments: “It’s been a long time in the making, but this collaboration is a huge achievement and we believe it has the power to transform the face of wheelchair provision in a country where the need is immense. Not only is Motivation honoured to have this opportunity to work closely with both ALIMCO and the Government of India to improve the supply of high quality, low cost wheelchairs in India, but we are really excited about how this model may be replicated elsewhere in the world. It’s only by working with governments that we will be able to truly introduce sustainable and professional wheelchair provision for all.”