Yesterday Superdry unveiled a new shop window that shows off their official kit for Team UK at the upcoming Invictus Games. It’s the first time that a major West End store in London has featured mannequins who represent athletes with a disability. And, at the heart of the display, is our very own Multisport wheelchair.

We’re delighted to be involved in this celebration of the power of sport. It fits exactly with our vision: a world in which disabled people are included and fully participate in all aspects of life.

That’s why we first started designing and producing sports wheelchairs. The International Paralympic Committee asked us to help them break down barriers to sport for those in low income countries. They knew we were up to the task, because we’d spent years designing innovative wheelchairs to meet complex needs for disabled people across the developing world.

Since then our Multisport wheelchair has helped thousands of people to access a range of grassroots sports each year, from basketball to tennis. Meanwhile the Flying Start design has been used across the world as an entry point to try track and marathon racing.

Clare Childs, Sports Range Manager said: We are thrilled to play a part in this groundbreaking window display. The Motivation Multisport is more usually found on courts across Asia, Africa, North America and Europe, as well as here in the UK. It’s wonderful to see accessible sport in such a prominent position!

We’re proud of our design and what it has helped so many athletes to achieve. So, if you’re near Regent Street over the next month, pop by the Superdry flagship store to check out the window display.

While you’re there, make sure you pick up a copy of our Gifts in Motion catalogue from the tills and help us make a difference to the lives of disabled people in developing countries.