Who we are Our strategy Motivation's strategy for 2021-2024 drives long-lasting change for wheelchair users in low- and middle-income countries. In 2021 we have launched a new three year strategy that puts our community and evidence at the heart of our work. It sets out a way forward through collaboration and partnership in our focus countries. By sharing expertise, knowledge, ideas and evidence we will ensure all wheelchair users can access mobility, opportunities and rights. Our goal To drive long-lasting change that ensures wheelchair users rights to access appropriate products and effective services are met permanently through organisations in their own countries. Read more about Michael Jnr's story The context In the thirty years since Motivation was founded, we’ve seen many positive changes for disabled people around the world. We’re proud to have played a part in developing the WHO’s guidelines for wheelchair service provision and wheelchair product standards. We’ve ensured that thousands of disabled people in low- and middle-income countries have access to appropriate wheelchairs. We’ve seen a huge increase in disability sports participation. But the need is still great. And the opportunity is enormous. When someone can access an appropriate wheelchair, they can become an active member of their family, community and economy. We can’t meet the global challenge alone. But we believe change is possible when we bring people together. Our priorities Stakeholder engagement - putting wheelchair users first We will make sure that our community of wheelchair users and their caregivers inform everything we do. We will engage with wheelchair users, their families and caregivers to learn from their experiences and amplify their voices. We will use the advice and feedback of wheelchair users to shape our work. Product - improving access to appropriate wheelchairs We will lead the development of better wheelchair provision in our focus countries, so users can choose the wheelchair and seating they need and want. We will ensure wheelchair users have easy access to affordable sports products, so they can take part in the sport of their choice. We will reinvest profits from our social enterprise in product innovation and our work to improve wheelchair provision. Clinical, technical and inclusion - developing model standards We will work with partners in our focus countries to show how excellent wheelchair provision can be delivered and how these models can be carried out elsewhere. We will contribute to developing best standards in wheelchair service delivery, incorporating rehabilitation, healthcare, wellbeing and independence We will ensure clinical, technical and inclusion models are connected closely to local health systems and community services. Evidence - informed decisions and interventions We will use evidence and data to inform decisions about what we do and why. We will share learning and evidence from our work to build better understanding of effective interventions for all partners and stakeholders. . Advocacy - influencing policy and governments We will use detailed understanding of evidence, policy and local systems to influence decision makers in improving national wheelchair provision. We will advocate for appropriate wheelchair provision to be embedded in government policies and resource allocation, so wheelchair users are equally included in Indian and African society. Organisational effectiveness - strengthening our work We will work where we can make the biggest impact as a global team with local relevance and credibility. We will proactively seek new ideas, opportunities and resources that allow us to be flexible and responsive to changing policy and funding environments. We will build a culture of assessment, reflection and innovation to ensure our products, services, systems and procedures are the most effective they can be. Sustainable Development Goals We believe that disability inclusion should be considered through all the UN's Sustainable Development Goals. In particular, Motivation's strategy focuses on contributing to the following goals. No Poverty Disabled people and their families are often unable to access education or formal employment, leaving them disproportionately vulnerable to poverty. Wheelchair provision and training provides mobility and independence that often opens up opportunities for income generation. Good Health and Wellbeing Our wheelchairs are designed and provided to that ensure a good fit, so users can be mobile, active and healthy. Our training programmes share knowledge on maintaining good health and building confidence - for wheelchair users and their families. We advocate for the rights and needs of disabled people to be reflected in government health care systems. Reduced Inequalities Our wheelchairs, programmes and advocacy work all aim to reduce inequalities faced by disabled people across society. Access to appropriate technology can go a long way towards levelling the playing field in school, work and community life. We also promote the rights of disabled people and challenge the stigma that holds back change in policy and social attitudes. Partnerships for the Goals We can achieve far more when we work together. We collaborate with governments, international organisations, communities and wheelchair users to deliver targeted activities that truly achieve change. Through our partnerships we can reach more people and make stronger, more sustainable impact. What does success look like? We have a clear vision for success. By 2024, we will have created a movement of partners who are meeting local needs without us and building national systems that ensure disabled people are included in their communities. Why Motivation? Three decades of experience and expertise put us in the perfect position to drive this change. We have built an engaged and passionate community of change-makers who share our vision for building a more inclusive world for wheelchair users. We know the power of partnership and how collaboration allows us to make real, sustainable change for many. We have a clear vision of the opportunities for change and a commitment to making it happen – for individuals, families and wider society.